From humble beginnings to Fiesta headquarters, we’ve been celebrating San Antonio’s vibrant culture since 1994. What started as Alamo Fiesta® in a neglected house has blossomed into Fiesta At North Star®—a 40,000-square-foot destination across from North Star Mall where our Dia de Los Muertos Museum®, Dulce Tradicion Eatery®, and a folk-art gallery share space with official Fiesta merchandise,unique hand made clothing, handcrafted treasures and seasonal party supplies. With more than 150 parking spaces and easy access from major routes, we’re just three minutes from the airport yet feel worlds away — an immersive escape into the heart of FIESTA and beyond.

Our mission is simple: champion artisans, offer outstanding quality at fair prices and keep the spirit of Fiesta alive year-round. By sourcing directly and paying sustainable market prices, we support independent makers and preserve centuries-old craftsmanship. We’re open nearly every day and constantly refresh our showroom, so there’s always something new to discover. Whether you’re shopping, learning or simply exploring, we invite you to join the celebration and see why generations of locals and visitors call Fiesta At North Star® their "Fiesta of life" headquarters. ¡Bienvenidos!