Who we are
Alamo Fiesta® was founded in San Antonio, Texas in 1994 and was later renamed Fiesta On Main®. To prioritize customer service and proximity to end-consumers, our founder relocated all distribution operations to the U.S. from Mexico. Our Fiesta On Main® location, once a neglected house, was revived with hard work, dedication, and heart to become the first permanent location of our parent company, Soul Heart Hands, LLC. Today, our offices and storefront are located on W. Rector St., across from North Star Mall near the airport. We owe our success to all our artisans, associates, managers, and most importantly, our loyal customers who have patronized us for decades.
Step into the ultimate Fiesta Party Headquarters, a 40,000-square-foot destination located across from North Star Mall on West Rector Street. Fiesta At North Star® is more than just a store—it’s a celebration of culture, featuring iconic brand experien
ces like the Dia De Los Muertos Museum® and the Fiesta On Main® Folk Art Gallery, all under one roof.
With nearly 150 parking spaces and easy access from major routes such as Hwy 281, Loop 410, San Pedro Ave., and McCullough Ave., getting here is a breeze. Plus, we’re just three minutes away from San Antonio International Airport, making it convenient for locals and visitors alike.
Discover the heart of Fiesta and immerse yourself in the vibrant traditions that make every visit unforgettable!
Open nearly every day of the year, Fiesta At North Star® invites you to immerse yourself in the vibrant culture of Mexico and the heart of San Antonio. Whether you’re looking to learn, explore, or shop, our store offers an extensive array of treasures. From seasonal party supplies—specializing in Fiesta Season with official Fiesta merchandise—to timeless home art and everyday clothing for all genders and ages, there’s something for everyone.
Our showroom evolves with the seasons, featuring fresh displays and frequently updated merchandise, ensuring every visit brings new discoveries. We invite you to come often and find that perfect, unique piece that celebrates life, culture, and tradition. Bienvenidos!
Why choose us?
Our company stands out by offering the best quality and prices, thanks to our direct relationships with artisans and manufacturers and our efficient logistics. We are committed to integrity and excellence throughout the production process, ensuring top-tier products and services. By purchasing all merchandise at sustainable market prices and avoiding consignment practices, we demonstrate our unwavering support for independent artisans and their craft. This dedication not only guarantees exceptional value for our customers but also upholds our commitment to preserving and celebrating artisanal artistry.
Why Purchase Artisan Hand Made Art?
Handmade art is more than just a product; it is a vital link to preserving cultural heritage. Each piece reflects traditions and skills passed down through generations, often rooted in indigenous communities. By purchasing these unique creations, you help sustain these rich legacies and ensure they remain vibrant for future generations.
Every handmade item is one-of-a-kind, crafted with care and infused with the artist's heart and soul. Owning such art connects you to the creator’s story and spirit, making each piece a meaningful addition to your life.
We are deeply dedicated to supporting artisans through direct purchases at fair market prices, avoiding consignment practices to ensure they receive sustainable income. This approach empowers them to continue their craft and preserve time-honored traditions. Every purchase not only celebrates their artistry but also strengthens their communities, ensuring these valuable skills remain vibrant and inspiring for generations to come.
By choosing handmade art, you foster a deeper connection to the creator, while contributing to cultural preservation and community empowerment. Your decision helps sustain these invaluable crafts and the families who rely on them. ¡GRACIAS!
Our Online Stores
Since 1999, we’ve brought the Fiesta At North Star® experience to customers online, offering a glimpse of the vibrant traditions we celebrate. While you can conveniently shop from the comfort of your home or business, we invite you to visit our brick-and-mortar store for the full, immersive experience. Currently, only 5% of our extensive inventory is available online, so a trip to our store ensures access to the widest selection and an unforgettable shopping adventure. Discover the heart of Fiesta and Dia de Los Muertos with us—online and in person! @ AlamoFiesta.com® & FiestaStore.com®
Media
Over the years, visitors from across the globe have walked through our doors and shared their experiences, helping spread the word about our unique store. We’re honored to have been recognized as a must-visit destination by renowned media outlets such as the Wall Street Journal, Southern Living, Frommer's Travel Guide for San Antonio/Austin, American Airlines Magazine, and various local newspapers and magazines.
Our store has also been featured on local TV shows, live news segments, and national programs, showcasing the vibrant culture and exceptional offerings we proudly provide. Additionally, our products are available in major retail chains, extending our reach even further.
For more details about our media features or to connect with us, please visit our
Our Commitment to You
At Soul Heart Hands, LLC, our passion lies in discovering and showcasing the finest talent in the arts and crafts industry. We are dedicated to seeking out new artisans and unique products, ensuring that we consistently bring you the highest quality items at the best possible prices.
Your support means everything to us. Thank you for choosing to be a part of our journey and for joining our extended family. ¡GRACIAS!